Buy 2, Get 10% Extra Off Buy 3, Get 15% Extra Off Buy 4+, Get 20% Extra Off

20 Year Anniversary Sale Ends Today

Thank you for being part of the Lucy London journey.

For nearly two decades, our mother-and-daughter brand has been dedicated to creating timeless womenswear designed for confidence, comfort, and effortless elegance.

To celebrate 20 years of style, quality, and family, we’re marking this special milestone with our biggest savings of the year:

Anniversary Extra Savings

  • 10% EXTRA OFF when you buy 2 items
  • 15% EXTRA OFF when you buy 3 items
  • 20% EXTRA OFF when you buy 4+ items

A thank you from us to you — for supporting our family brand and growing with us over the years.

With love,

Lucy London

359 products

Save 63%
Anastine | Elegant Top with Roll CollarAnastine | Elegant Top with Roll Collar
Anastine | Elegant Top with Roll Collar Sale price£40.00 Regular price£107.00
+1
Save 80%
Andrea | Elegant Sweater
Andrea | Elegant Sweater Sale price£58.00 Regular price£290.00
Save 70%
Angela | Timeless Floral Turtleneck Sweater
Angela | Timeless Floral Turtleneck Sweater Sale price£40.00 Regular price£134.00
Save 45%
Angelique | Sophisticated Tote BagAngelique | Sophisticated Tote Bag
Angelique | Sophisticated Tote Bag Sale price£49.00 Regular price£89.00
Save 68%
Anica | Sophisticated BlouseAnica | Sophisticated Blouse
Anica | Sophisticated Blouse Sale price£36.00 Regular price£112.00
+2
Save 80%
Anna | Abstract Pattern Wavy Lines and
Anna | Abstract Pattern Wavy Lines and Sale price£63.00 Regular price£312.00
Save 68%
Annabelle | Retro Ethnic Floral Turtleneck
Annabelle | Retro Ethnic Floral Turtleneck Sale price£40.00 Regular price£125.00
Save 70%
Annabelle™ | Elegant Loose TopAnnabelle™ | Elegant Loose Top
Annabelle™ | Elegant Loose Top Sale price£40.00 Regular price£134.00
+1
Save 60%
Anna™ Patchwork Midi Dress
Anna™ Patchwork Midi Dress Sale price£40.00 Regular price£101.00
Save 80%
Anne | Luxe Turtleneck SweaterAnne | Luxe Turtleneck Sweater
Anne | Luxe Turtleneck Sweater Sale price£63.00 Regular price£312.00
+8
Save 68%
Anoria| Comfort Drape Dress – Tummy-Friendly & Arm CoverageAnoria| Comfort Drape Dress – Tummy-Friendly & Arm Coverage
Save 46%
Anwen | Soft Drape V-Neck Knit - Effortlessly elegantAnwen | Soft Drape V-Neck Knit - Effortlessly elegant
Anwen | Soft Drape V-Neck Knit - Effortlessly elegant Sale price£63.00 Regular price£116.00
+4
Save 64%
Ardana – Relaxed Denim JumpsuitArdana – Relaxed Denim Jumpsuit
Ardana – Relaxed Denim Jumpsuit Sale price£45.00 Regular price£125.00
Save 66%
Aria | Floral Lace DressAria | Floral Lace Dress
Aria | Floral Lace Dress Sale price£45.00 Regular price£134.00
Save 44%
Aria | SoftFlow Button Accent Blouse - Effortless Elegance, Everyday ConfidenceAria | SoftFlow Button Accent Blouse - Effortless Elegance, Everyday Confidence
Save 80%
Ashley | Blue Blossom Turtleneck Sweater
Ashley | Blue Blossom Turtleneck Sweater Sale price£63.00 Regular price£312.00
Save 66%
Ashlyn | Christmas Turtleneck Sweater
Ashlyn | Christmas Turtleneck Sweater Sale price£45.00 Regular price£134.00
Save 81%
Aspen | Floral Knit Sweater
Aspen | Floral Knit Sweater Sale price£63.00 Regular price£334.00
Save 68%
Aspen | Floral SweaterAspen | Floral Sweater
Aspen | Floral Sweater Sale price£40.00 Regular price£125.00
Save 69%
Aulia – Vintage Floral KimonoAulia – Vintage Floral Kimono
Aulia – Vintage Floral Kimono Sale price£45.00 Regular price£143.00
Save 70%
Aurelie | Elegant Pink Button-Up BlouseAurelie | Elegant Pink Button-Up Blouse
Aurelie | Elegant Pink Button-Up Blouse Sale price£40.00 Regular price£134.00
Save 61%
Aurielle | Elegance Robe & Pajama SetAurielle | Elegance Robe & Pajama Set
Aurielle | Elegance Robe & Pajama Set Sale price£45.00 Regular price£116.00
+3
Save 60%
Ava™ Floral Midi Dress
Ava™ Floral Midi Dress Sale price£40.00 Regular price£101.00
Save 66%
Avelan – Satin Flow Two-Piece SetAvelan – Satin Flow Two-Piece Set
Avelan – Satin Flow Two-Piece Set Sale price£45.00 Regular price£134.00
+3

Free Premium Shipping

Enjoy free shipping across the UK on all orders, with full Track & Trace updates at every stage.

20 YEAR EXPERTISE

For over two decades, we’ve helped women feel elegant, confident and beautiful.

Safe & Secure Payments

Shop with confidence using trusted and secure payment options, including Credit Card.