Buy 2, Get 10% Extra Off Buy 3, Get 15% Extra Off Buy 4+, Get 20% Extra Off

20 Year Anniversary Sale Ends Today

Thank you for being part of the Lucy London journey.

For nearly two decades, our mother-and-daughter brand has been dedicated to creating timeless womenswear designed for confidence, comfort, and effortless elegance.

To celebrate 20 years of style, quality, and family, we’re marking this special milestone with our biggest savings of the year:

Anniversary Extra Savings

  • 10% EXTRA OFF when you buy 2 items
  • 15% EXTRA OFF when you buy 3 items
  • 20% EXTRA OFF when you buy 4+ items

A thank you from us to you — for supporting our family brand and growing with us over the years.

With love,

Lucy London

359 products

Save 64%
Avelora | Cozy Zip JacketAvelora | Cozy Zip Jacket
Avelora | Cozy Zip Jacket Sale price£45.00 Regular price£125.00
+3
Save 68%
Averine | Elegant Turtleneck SweaterAverine | Elegant Turtleneck Sweater
Averine | Elegant Turtleneck Sweater Sale price£41.00 Regular price£130.00
+1
Save 73%
Avery | Pink Checkered Denim Knit Sweater
Avery | Pink Checkered Denim Knit Sweater Sale price£36.00 Regular price£134.00
Save 67%
Beatrix™ | Soft and Elegant V-Neck ShirtBeatrix™ | Soft and Elegant V-Neck Shirt
Beatrix™ | Soft and Elegant V-Neck Shirt Sale price£41.00 Regular price£125.00
+3
Save 68%
BELLA | Orthopedic Comfortable ShoesBELLA | Orthopedic Comfortable Shoes
BELLA | Orthopedic Comfortable Shoes Sale price£41.00 Regular price£130.00
Save 59%
Belle™ Boho Midi Dress
Belle™ Boho Midi Dress Sale price£41.00 Regular price£101.00
Save 71%
Berlinda™ Elegant Lace DressBerlinda™ Elegant Lace Dress
Berlinda™ Elegant Lace Dress Sale price£41.00 Regular price£143.00
+2
Save 68%
BERRY | Orthopaedic Slip-On SneakersBERRY | Orthopaedic Slip-On Sneakers
BERRY | Orthopaedic Slip-On Sneakers Sale price£36.00 Regular price£112.00
+2
Save 59%
Beth™ Floral Midi Dress
Beth™ Floral Midi Dress Sale price£41.00 Regular price£101.00
Save 65%
Blythe | Cropped Tweed JacketBlythe | Cropped Tweed Jacket
Blythe | Cropped Tweed Jacket Sale price£45.00 Regular price£130.00
Save 63%
Brela | Elegant Maxi DressBrela | Elegant Maxi Dress
Brela | Elegant Maxi Dress Sale price£54.00 Regular price£147.00
+1
Save 66%
BRIGITTE – LONG TURTLENECK SWEATERBRIGITTE – LONG TURTLENECK SWEATER
BRIGITTE – LONG TURTLENECK SWEATER Sale price£45.00 Regular price£134.00
+1
Save 44%
Bronte | Soft Drape Button Blouse - Where comfort meets confidenceBronte | Soft Drape Button Blouse - Where comfort meets confidence
Save 67%
Calia | The Feel-Good Blouse with Personality — Made to Flatter, Designed to Lift You UpCalia | The Feel-Good Blouse with Personality — Made to Flatter, Designed to Lift You Up
Save 80%
Calista | Elegant Knitted ShirtCalista | Elegant Knitted Shirt
Calista | Elegant Knitted Shirt Sale price£45.00 Regular price£223.00
+2
Save 67%
Calla| Artistic Top – Flows Gently, Flatters BeautifullyCalla| Artistic Top – Flows Gently, Flatters Beautifully
Calla| Artistic Top – Flows Gently, Flatters Beautifully Sale price£41.00 Regular price£125.00
Save 59%
Cara™ Wildflower Midi Dress
Cara™ Wildflower Midi Dress Sale price£41.00 Regular price£101.00
Save 63%
Cassandra™ | Elegant V-Neck TopCassandra™ | Elegant V-Neck Top
Cassandra™ | Elegant V-Neck Top Sale price£45.00 Regular price£121.00
+5
Save 65%
Cassidyrae | Comfortable ShirtCassidyrae | Comfortable Shirt
Cassidyrae | Comfortable Shirt Sale price£45.00 Regular price£130.00
Save 80%
Cassiopeia | Comfortable ShirtCassiopeia | Comfortable Shirt
Cassiopeia | Comfortable Shirt Sale price£41.00 Regular price£201.00
Save 38%
Caterina Knit Toggle CoatCaterina Knit Toggle Coat
Caterina Knit Toggle Coat Sale price£45.00 Regular price£72.00
+2
Save 66%
Céleste | Lace-Trimmed Floral Pajama SetCéleste | Lace-Trimmed Floral Pajama Set
Céleste | Lace-Trimmed Floral Pajama Set Sale price£41.00 Regular price£121.00
Save 69%
Celina | Breezy Everyday Button-Up BlouseCelina | Breezy Everyday Button-Up Blouse
Celina | Breezy Everyday Button-Up Blouse Sale price£36.00 Regular price£116.00
Save 46%
Cerys | Soft Shape BlouseCerys | Soft Shape Blouse
Cerys | Soft Shape Blouse Sale price£63.00 Regular price£116.00
+1

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20 YEAR EXPERTISE

For over two decades, we’ve helped women feel elegant, confident and beautiful.

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