20 Year Anniversary Sale – Effortless Confidence, Celebrated Together
This year, Lucy London celebrates a milestone that began as a simple mother-and-daughter dream — 20 years of timeless womenswear, quiet confidence, and everyday elegance.
What started as a shared passion for beautifully wearable pieces has grown into a brand embraced by women who value comfort, quality, and effortless style. Women like you.
To honour this journey — and to thank you for every order, every message, and every season you’ve shared with us — we’re celebrating with our most special Anniversary Sale yet.
For a limited time, enjoy exclusive anniversary savings across a thoughtfully curated collection designed to bring warmth, refinement, and ease to your wardrobe.
Lucy London is more than a brand.
It’s a family story, a growing community, and a shared appreciation for timeless style — made possible because of you.
Celebrate 20 years with us.
This moment belongs to all of us.