Buy 2, Get 10% Extra Off Buy 3, Get 15% Extra Off Buy 4+, Get 20% Extra Off

20 Year Anniversary Sale Ends Today

Thank you for being part of the Lucy London journey.

For nearly two decades, our mother-and-daughter brand has been dedicated to creating timeless womenswear designed for confidence, comfort, and effortless elegance.

To celebrate 20 years of style, quality, and family, we’re marking this special milestone with our biggest savings of the year:

Anniversary Extra Savings

  • 10% EXTRA OFF when you buy 2 items
  • 15% EXTRA OFF when you buy 3 items
  • 20% EXTRA OFF when you buy 4+ items

A thank you from us to you — for supporting our family brand and growing with us over the years.

With love,

Lucy London

359 products

Save 67%
Jada | Stylish Sleeveless DressJada | Stylish Sleeveless Dress
Jada | Stylish Sleeveless Dress Sale price£49.00 Regular price£147.00
+1
Save 60%
Jane™ Colorblock Midi Dress
Jane™ Colorblock Midi Dress Sale price£40.00 Regular price£101.00
Save 66%
Janice | Textured Pink Button-Up Cardigan
Janice | Textured Pink Button-Up Cardigan Sale price£45.00 Regular price£134.00
Save 68%
JASS | Orthopedic SandalsJASS | Orthopedic Sandals
JASS | Orthopedic Sandals Sale price£36.00 Regular price£112.00
Save 62%
Jaynelyah | Comfortable TopJaynelyah | Comfortable Top
Jaynelyah | Comfortable Top Sale price£49.00 Regular price£129.00
+2
Save 69%
Jessica | Elegant Faux Suede Dress with Soft Ruffle FinishJessica | Elegant Faux Suede Dress with Soft Ruffle Finish
Jessica | Elegant Faux Suede Dress with Soft Ruffle Finish Sale price£45.00 Regular price£147.00
Save 44%
Joan | Blouse – Flattering Fit, Zero Cling, All ConfidenceJoan | Blouse – Flattering Fit, Zero Cling, All Confidence
Joan | Blouse – Flattering Fit, Zero Cling, All Confidence Sale price£63.00 Regular price£112.00
+4
Save 60%
Joy™ Leafy Midi Dress
Joy™ Leafy Midi Dress Sale price£40.00 Regular price£101.00
Save 69%
Judy | Bohemian Midi DressJudy | Bohemian Midi Dress
Judy | Bohemian Midi Dress Sale price£40.00 Regular price£129.00
Save 80%
Julia | Vintage Paisley Turtleneck Sweater
Julia | Vintage Paisley Turtleneck Sweater Sale price£63.00 Regular price£312.00
Save 70%
Juliane | Pink Knit Denim SweaterJuliane | Pink Knit Denim Sweater
Juliane | Pink Knit Denim Sweater Sale price£40.00 Regular price£134.00
Save 68%
Juliette | 4-Piece Solid Satin Pajama Mid-Sleeve Robe SetJuliette | 4-Piece Solid Satin Pajama Mid-Sleeve Robe Set
Juliette | 4-Piece Solid Satin Pajama Mid-Sleeve Robe Set Sale price£40.00 Regular price£125.00
Save 71%
June |  Floral Top - Natural Grace, Effortless FitJune |  Floral Top - Natural Grace, Effortless Fit
June | Floral Top - Natural Grace, Effortless Fit Sale price£36.00 Regular price£125.00
+1
Save 64%
Kaia | 2-Piece Collared Leopard Nightwear SetKaia | 2-Piece Collared Leopard Nightwear Set
Kaia | 2-Piece Collared Leopard Nightwear Set Sale price£40.00 Regular price£112.00
Save 65%
Karmia – Comfortable Non-Slip ShoesKarmia – Comfortable Non-Slip Shoes
Karmia – Comfortable Non-Slip Shoes Sale price£45.00 Regular price£129.00
Save 76%
Karyxiah | Sophisticated TopKaryxiah | Sophisticated Top
Karyxiah | Sophisticated Top Sale price£49.00 Regular price£200.00
+5
Save 50%
Katalynnah | Elegant BagKatalynnah | Elegant Bag
Katalynnah | Elegant Bag Sale price£67.00 Regular price£134.00
+1
Save 68%
Kath | Floral Nightwear SetKath | Floral Nightwear Set
Kath | Floral Nightwear Set Sale price£40.00 Regular price£125.00
Save 66%
Kathrina | Elegant Twist-Front V-Neck TopKathrina | Elegant Twist-Front V-Neck Top
Kathrina | Elegant Twist-Front V-Neck Top Sale price£40.00 Regular price£116.00
+4
Save 64%
Kathrine™ Elegant Plaid DressKathrine™ Elegant Plaid Dress
Kathrine™ Elegant Plaid Dress Sale price£45.00 Regular price£125.00
Save 63%
Kathy | Elegant BagKathy | Elegant Bag
Kathy | Elegant Bag Sale price£49.00 Regular price£134.00
Save 68%
Kathy | Vintage Floral Pajama SetKathy | Vintage Floral Pajama Set
Kathy | Vintage Floral Pajama Set Sale price£40.00 Regular price£125.00
Save 67%
Kavela Dress | Elegant, Comfortable, and Effortlessly RefinedKavela Dress | Elegant, Comfortable, and Effortlessly Refined
+2
Save 68%
Kendal | Floral Maxi DressKendal | Floral Maxi Dress
Kendal | Floral Maxi Dress Sale price£49.00 Regular price£152.00

Free Premium Shipping

Enjoy free shipping across the UK on all orders, with full Track & Trace updates at every stage.

20 YEAR EXPERTISE

For over two decades, we’ve helped women feel elegant, confident and beautiful.

Safe & Secure Payments

Shop with confidence using trusted and secure payment options, including Credit Card.