Buy 2, Get 10% Extra Off Buy 3, Get 15% Extra Off Buy 4+, Get 20% Extra Off

20 Year Anniversary Sale Ends Today

Thank you for being part of the Lucy London journey.

For nearly two decades, our mother-and-daughter brand has been dedicated to creating timeless womenswear designed for confidence, comfort, and effortless elegance.

To celebrate 20 years of style, quality, and family, we’re marking this special milestone with our biggest savings of the year:

Anniversary Extra Savings

  • 10% EXTRA OFF when you buy 2 items
  • 15% EXTRA OFF when you buy 3 items
  • 20% EXTRA OFF when you buy 4+ items

A thank you from us to you — for supporting our family brand and growing with us over the years.

With love,

Lucy London

359 products

Save 68%
Grace | Elegant Lace Robe SetGrace | Elegant Lace Robe Set
Grace | Elegant Lace Robe Set Sale price£40.00 Regular price£125.00
Save 65%
Grace | Floral Maxi DressGrace | Floral Maxi Dress
Grace | Floral Maxi Dress Sale price£45.00 Regular price£129.00
Save 70%
GRACE | Orthopedic Comfortable ShoesGRACE | Orthopedic Comfortable Shoes
GRACE | Orthopedic Comfortable Shoes Sale price£40.00 Regular price£134.00
+3
Save 71%
Grace | Top — Covers Arms & Tummy, Flatters Every CurveGrace | Top — Covers Arms & Tummy, Flatters Every Curve
Grace | Top — Covers Arms & Tummy, Flatters Every Curve Sale price£36.00 Regular price£125.00
+4
Save 80%
Grace | Vintage Colour Block Floral Art
Grace | Vintage Colour Block Floral Art Sale price£67.00 Regular price£334.00
Save 63%
Gryelle | Sophisticated Maxi DressGryelle | Sophisticated Maxi Dress
Gryelle | Sophisticated Maxi Dress Sale price£49.00 Regular price£134.00
Save 60%
Gwen™ Floral Midi Dress
Gwen™ Floral Midi Dress Sale price£40.00 Regular price£101.00
Save 50%
Hadriannah | Luxury Art Inspired BagHadriannah | Luxury Art Inspired Bag
Hadriannah | Luxury Art Inspired Bag Sale price£54.00 Regular price£107.00
Save 66%
Harper | Cozy Pink Fuzzy Half-Zip Sweatshirt with PocketsHarper | Cozy Pink Fuzzy Half-Zip Sweatshirt with Pockets
Harper | Cozy Pink Fuzzy Half-Zip Sweatshirt with Pockets Sale price£45.00 Regular price£134.00
Save 69%
Helena | Draped Coastal Maxi DressHelena | Draped Coastal Maxi Dress
Helena | Draped Coastal Maxi Dress Sale price£40.00 Regular price£129.00
Save 60%
Hope™ Woodland Midi Dress
Hope™ Woodland Midi Dress Sale price£40.00 Regular price£101.00
Save 64%
Ida | Elegant Midi DressIda | Elegant Midi Dress
Ida | Elegant Midi Dress Sale price£40.00 Regular price£112.00
+3
Save 80%
Imogen | Cozy Turtleneck Sweater
Imogen | Cozy Turtleneck Sweater Sale price£67.00 Regular price£334.00
Save 66%
INAYA | Vintage-Inspired Quilted JacketINAYA | Vintage-Inspired Quilted Jacket
INAYA | Vintage-Inspired Quilted Jacket Sale price£40.00 Regular price£116.00
Save 67%
Indie | Blouse with Ruffles, V-Neck and Long SleevesIndie | Blouse with Ruffles, V-Neck and Long Sleeves
Indie | Blouse with Ruffles, V-Neck and Long Sleeves Sale price£45.00 Regular price£138.00
Save 60%
Iris™ Geometric Midi Dress
Iris™ Geometric Midi Dress Sale price£40.00 Regular price£101.00
Save 69%
Isabella | 3-Piece Satin Robe Nightwear SetIsabella | 3-Piece Satin Robe Nightwear Set
Isabella | 3-Piece Satin Robe Nightwear Set Sale price£45.00 Regular price£147.00
Save 73%
Isabella | Desire Nightwear SetIsabella | Desire Nightwear Set
Isabella | Desire Nightwear Set Sale price£40.00 Regular price£147.00
+1
Save 68%
Isabelle™ | Elegant TopIsabelle™ | Elegant Top
Isabelle™ | Elegant Top Sale price£40.00 Regular price£125.00
+3
Save 70%
Isla | Cozy Pink Knit SweaterIsla | Cozy Pink Knit Sweater
Isla | Cozy Pink Knit Sweater Sale price£40.00 Regular price£134.00
Save 80%
Isla | Women's Lovely Floral Art Print
Isla | Women's Lovely Floral Art Print Sale price£58.00 Regular price£289.00
Save 80%
Ivanelle | Comfortable Short Sleeve T-ShirtIvanelle | Comfortable Short Sleeve T-Shirt
Ivanelle | Comfortable Short Sleeve T-Shirt Sale price£40.00 Regular price£201.00
+1
Save 70%
Iva™ Elegant Three-Piece SetIva™ Elegant Three-Piece Set
Iva™ Elegant Three-Piece Set Sale price£40.00 Regular price£134.00
Save 80%
Ivy | Women's Vintage Lovely Floral Art
Ivy | Women's Vintage Lovely Floral Art Sale price£58.00 Regular price£289.00

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20 YEAR EXPERTISE

For over two decades, we’ve helped women feel elegant, confident and beautiful.

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