Buy 2, Get 10% Extra Off Buy 3, Get 15% Extra Off Buy 4+, Get 20% Extra Off
Ida | Elegant Midi Dress
Ida | Elegant Midi Dress
Ida | Elegant Midi Dress
Ida | Elegant Midi Dress
Ida | Elegant Midi Dress
Ida | Elegant Midi Dress
Ida | Elegant Midi Dress
Ida | Elegant Midi Dress
Ida | Elegant Midi Dress
Ida | Elegant Midi Dress
Ida | Elegant Midi Dress
Ida | Elegant Midi Dress
Ida | Elegant Midi Dress
Ida | Elegant Midi Dress
Trustpilot 5 sterren 4.6 | Based on 356+ reviews

Ida | Elegant Midi Dress

Sale price£40.00 Regular price£112.00
Save 64%
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Mother-Daughter Brand Since 2006
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Low stock - 5 pieces left
Color: Grey
Size: UK 6 (XS)

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20 Year Anniversary Sale Ends Today At 11:59PM:

Due to high demand, stock is very limited. If you can still press the ‘Add to Cart’ button, your size is still available to order.

Flattering Fit & Everyday Ida Elegant Midi Dress

Timeless elegance designed to celebrate your natural shape.

Meet the Everyday Grace Midi Dress — the effortlessly flattering piece every woman deserves in her wardrobe. With its soft surplice V-neckline, gently gathered pleats and beautifully draped skirt, this dress enhances your figure with ease, offering comfort, confidence and understated sophistication.

The elbow-length sleeves and mid-calf hem provide just the right amount of coverage, while the smooth, breathable fabric ensures all-day comfort. Whether you're dressing for a relaxed afternoon, a special gathering or simply want to feel put-together at home, this dress brings grace to every moment.

Why women 50+ love this dress

  • Flattering wrap-style bodice — softly shapes the bust and waist for a feminine, lengthening silhouette

  • Comfortable elbow sleeves — ideal for women who prefer natural, elegant coverage

  • Soft, breathable fabric — drapes beautifully without clinging, perfect for all-day wear

  • Gently flared skirt — skims the hips and creates movement with every step

  • Practical hidden pockets — discreetly placed so they never interrupt the clean lines

  • Confidence-friendly length — mid-calf cut feels modest, elegant and easy to style

Fit & Feel

  • True to size with comfortable stretch

  • Surplice V-neckline that flatters without revealing too much

  • Elasticated waist for gentle shape and ease

  • Light, breathable fabric ideal for year-round wear

Style Inspiration

  • Pair with a soft cardigan and flats for relaxed daytime elegance

  • Add a structured blazer and heeled boots for a polished, refined look

  • Wear with simple jewellery for an effortlessly graceful evening outfit

Combine and get 20% extra off

Loved by Women Across the UK

<h2>Loved by Women Across the UK</h2>

I’m absolutely delighted with this sweater. The fabric feels incredibly soft and warm, and the quality is outstanding. It’s such an effortless piece to style for any occasion.

Emily

<h2>Loved by Women Across the UK</h2>

This sweater is simply beautiful. The material feels so soft and gentle to wear, and the overall look is effortlessly polished.

Grace

<h2>Loved by Women Across the UK</h2>

The coat is both elegant and incredibly warm. The fabric and finish look even more luxurious than I imagined.

Victoria W.

<h2>Loved by Women Across the UK</h2>

Such a great wardrobe essential. It’s cosy, flattering, and has that clean, polished look. Love it.

Mia

<h2>Loved by Women Across the UK</h2>

The perfect balance between effortless and elegant. It fits like a dream and looks even better in person.

J. Harper

<h2>Loved by Women Across the UK</h2>

The quality is honestly unreal. The fabric falls so beautifully and feels incredibly premium. I’ve already had so many compliments.

Jessica

<h2>Loved by Women Across the UK</h2>

I’m honestly impressed with how warm and comfortable this sweater is. The knit is substantial and feels beautifully soft to the touch.

Sophie

20 Year Anniversary Sale – Effortless Confidence, Celebrated Together

This year, Lucy London celebrates a milestone that began as a simple mother-and-daughter dream — 20 years of timeless womenswear, quiet confidence, and everyday elegance.

What started as a shared passion for beautifully wearable pieces has grown into a brand embraced by women who value comfort, quality, and effortless style. Women like you.

To honour this journey — and to thank you for every order, every message, and every season you’ve shared with us — we’re celebrating with our most special Anniversary Sale yet.

For a limited time, enjoy exclusive anniversary savings across a thoughtfully curated collection designed to bring warmth, refinement, and ease to your wardrobe.

Lucy London is more than a brand.

It’s a family story, a growing community, and a shared appreciation for timeless style — made possible because of you.

Celebrate 20 years with us.

This moment belongs to all of us.

FAQ

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20 YEAR EXPERTISE

For over two decades, we’ve helped women feel elegant, confident and beautiful.

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