Buy 2, Get 10% Extra Off Buy 3, Get 15% Extra Off Buy 4+, Get 20% Extra Off
Alana | Comfort Signature Blouse
Alana | Comfort Signature Blouse
Alana | Comfort Signature Blouse
Alana | Comfort Signature Blouse
Alana | Comfort Signature Blouse
Alana | Comfort Signature Blouse
Trustpilot 5 sterren 4.6 | Based on 356+ reviews

Alana | Comfort Signature Blouse

Sale price£63.00 Regular price£107.00
Save 41%
icon
Mother-Daughter Brand Since 2006
icon
Free Premium Shipping with Royal Mail
icon
30-Day Money-Back Guarantee
icon
Safe and Secure payments with Credit Card
Low stock - 5 pieces left
Colour: Khaki ( ⚠️ last sizes)
Size: 10

  • American Express
  • Apple Pay
  • Google Pay
  • Maestro
  • Mastercard
  • Shop Pay
  • Visa

20 Year Anniversary Sale Ends Today At 11:59PM:

Due to high demand, stock is very limited. If you can still press the ‘Add to Cart’ button, your size is still available to order.

⭐️⭐️⭐️⭐️⭐️
“Finally – a blouse that doesn’t cling or make me feel frumpy. It floats softly over my tummy, covers my arms, and still feels cool and breathable. I wear it everywhere – from morning coffee runs to family lunches.” – Helen M. (58, WA)

✔️ Covers upper arms & tummy – without feeling tight or shapeless
✔️ Drapes beautifully – flowy yet flattering fit
✔️ Premium viscose blend – lightweight, breathable & keeps its shape
✔️ Easy care – wash, dry & wear
✔️ Timeless style – pairs effortlessly with jeans, trousers or skirts


⚠️ Final Clearance – Last sizes available!
The Alana Comfort Signature Blouse is a customer favourite – and this is your last chance to secure her.

Why You’ll Love It

  • Effortlessly flattering – skims over curves without clinging
  • Keeps you cool & fresh – lightweight fabric perfect for warm Australian days
  • Soft-touch material – gentle on your skin, all-day comfort
  • Versatile styling – from casual brunch to evening dinners
  • Zero-fuss care – machine wash, minimal ironing required

Perfect For

  • Coffee catch-ups & brunch with friends
  • Busy mornings when you need easy elegance
  • Layering with a cardigan or denim jacket
  • Casual office days, family outings or travel


Product Details

  • Fabric: Premium viscose blend (65% viscose) – soft, breathable & shape-retaining
  • Neckline: Classic V-neck – elongates the neck, not too low
  • Fit: Relaxed silhouette with subtle pleating – flatters tummy & hips
  • Sleeves: ¾ length – covers arms while giving freedom to move
  • Length: Hip-length hem – confidence from every angle
  • Care: Machine washable, minimal ironing needed

🔥 Order your Alana Comfort Signature Blouse today – once these sizes are gone, they won’t be restocked!

Combine and get 20% extra off

Loved by Women Across the UK

<h2>Loved by Women Across the UK</h2>

I’m absolutely delighted with this sweater. The fabric feels incredibly soft and warm, and the quality is outstanding. It’s such an effortless piece to style for any occasion.

Emily

<h2>Loved by Women Across the UK</h2>

This sweater is simply beautiful. The material feels so soft and gentle to wear, and the overall look is effortlessly polished.

Grace

<h2>Loved by Women Across the UK</h2>

The coat is both elegant and incredibly warm. The fabric and finish look even more luxurious than I imagined.

Victoria W.

<h2>Loved by Women Across the UK</h2>

Such a great wardrobe essential. It’s cosy, flattering, and has that clean, polished look. Love it.

Mia

<h2>Loved by Women Across the UK</h2>

The perfect balance between effortless and elegant. It fits like a dream and looks even better in person.

J. Harper

<h2>Loved by Women Across the UK</h2>

The quality is honestly unreal. The fabric falls so beautifully and feels incredibly premium. I’ve already had so many compliments.

Jessica

<h2>Loved by Women Across the UK</h2>

I’m honestly impressed with how warm and comfortable this sweater is. The knit is substantial and feels beautifully soft to the touch.

Sophie

20 Year Anniversary Sale – Effortless Confidence, Celebrated Together

This year, Lucy London celebrates a milestone that began as a simple mother-and-daughter dream — 20 years of timeless womenswear, quiet confidence, and everyday elegance.

What started as a shared passion for beautifully wearable pieces has grown into a brand embraced by women who value comfort, quality, and effortless style. Women like you.

To honour this journey — and to thank you for every order, every message, and every season you’ve shared with us — we’re celebrating with our most special Anniversary Sale yet.

For a limited time, enjoy exclusive anniversary savings across a thoughtfully curated collection designed to bring warmth, refinement, and ease to your wardrobe.

Lucy London is more than a brand.

It’s a family story, a growing community, and a shared appreciation for timeless style — made possible because of you.

Celebrate 20 years with us.

This moment belongs to all of us.

FAQ

Free Premium Shipping

Enjoy free shipping across the UK on all orders, with full Track & Trace updates at every stage.

20 YEAR EXPERTISE

For over two decades, we’ve helped women feel elegant, confident and beautiful.

Safe & Secure Payments

Shop with confidence using trusted and secure payment options, including Credit Card.