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Trustpilot 5 sterren 4.6 | Based on 356+ reviews

Elsa | Blouse – Confidence in Every Curve

Sale price£40.00 Regular price£125.00
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Mother-Daughter Brand Since 2006
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Low stock - 5 pieces left
Colour: Blue
Size: S

20 Year Anniversary Sale Ends Today At 11:59PM:

Due to high demand, stock is very limited. If you can still press the ‘Add to Cart’ button, your size is still available to order.

⭐⭐⭐⭐⭐ “This is exactly what I’ve been looking for — light, breezy, and it actually covers my arms and tummy without making me feel frumpy. I’ve already had three compliments at the café today.” – Lorraine, 62 – Melbourne, AU

Designed for women who want soft fabrics, real fit, and flattering flow without the cling.

  • V-Neck  – Flatters your neckline while covering arms & tummy
  • Airy blend – Breathable, light, and ideal for Australian weather
  • Relaxed Fit – Gently skims the body without clinging or pulling
  • Bold but Elegant Print – Adds colour and confidence without being “too much”
  • No Ironing Needed – Just wash, dry & wear — no fuss

Limited stock in sizes AU 18 - 20 – selling fast!
Tap “Add to Bag” now to save 50% + get Free Shipping Australia-Wide.

Why You’ll Love It:

You’ve tried synthetic tops, too-tight fits, and prints that feel too young. The Elsa Blouse is different. It’s made for women who want:

✔️ A flattering, forgiving shape
✔️ Light, breathable comfort that lasts all day
✔️ Arm & tummy coverage — without bulk
✔️ A style that feels modern, without chasing trends
✔️ Something they can actually feel good in

Perfect For:

  • Brunch with friends or Sunday markets
  • Coastal getaways, day trips, or garden visits
  • Casual dinners, layering in autumn or spring
  • Everyday comfort with a flattering touch of flair

Product Details:

  • Material: Light weight and airy blend
  • Fit: Loose, flowy cut with flattering drape
  • Neckline: V-neck – elongates the neckline
  • Sizes: AU 10- 24
  • Care: Machine washable, no ironing needed

Don’t miss out — Elsa is already a favourite among women 50+.
50% Off Today + Free Shipping Ends Soon — Tap ‘Add to Bag’ Now


Loved by Women Across the UK

<h2>Loved by Women Across the UK</h2>

I’m absolutely delighted with this sweater. The fabric feels incredibly soft and warm, and the quality is outstanding. It’s such an effortless piece to style for any occasion.

Emily

<h2>Loved by Women Across the UK</h2>

This sweater is simply beautiful. The material feels so soft and gentle to wear, and the overall look is effortlessly polished.

Grace

<h2>Loved by Women Across the UK</h2>

The coat is both elegant and incredibly warm. The fabric and finish look even more luxurious than I imagined.

Victoria W.

<h2>Loved by Women Across the UK</h2>

Such a great wardrobe essential. It’s cosy, flattering, and has that clean, polished look. Love it.

Mia

<h2>Loved by Women Across the UK</h2>

The perfect balance between effortless and elegant. It fits like a dream and looks even better in person.

J. Harper

<h2>Loved by Women Across the UK</h2>

The quality is honestly unreal. The fabric falls so beautifully and feels incredibly premium. I’ve already had so many compliments.

Jessica

<h2>Loved by Women Across the UK</h2>

I’m honestly impressed with how warm and comfortable this sweater is. The knit is substantial and feels beautifully soft to the touch.

Sophie

20 Year Anniversary Sale – Effortless Confidence, Celebrated Together

This year, Lucy London celebrates a milestone that began as a simple mother-and-daughter dream — 20 years of timeless womenswear, quiet confidence, and everyday elegance.

What started as a shared passion for beautifully wearable pieces has grown into a brand embraced by women who value comfort, quality, and effortless style. Women like you.

To honour this journey — and to thank you for every order, every message, and every season you’ve shared with us — we’re celebrating with our most special Anniversary Sale yet.

For a limited time, enjoy exclusive anniversary savings across a thoughtfully curated collection designed to bring warmth, refinement, and ease to your wardrobe.

Lucy London is more than a brand.

It’s a family story, a growing community, and a shared appreciation for timeless style — made possible because of you.

Celebrate 20 years with us.

This moment belongs to all of us.

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20 YEAR EXPERTISE

For over two decades, we’ve helped women feel elegant, confident and beautiful.

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