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Trustpilot 5 sterren 4.6 | Based on 356+ reviews

Flora - Modern Floral Midi Dress

Sale price£45.00 Regular price£134.00
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Mother-Daughter Brand Since 2006
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Low stock - 5 pieces left
Size: S

20 Year Anniversary Sale Ends Today At 11:59PM:

Due to high demand, stock is very limited. If you can still press the ‘Add to Cart’ button, your size is still available to order.

Getting dressed for special plans shouldn’t feel complicated!

Picture yourself slipping into a dress that instantly lifts your mood, flows with every step, and earns compliments without trying. The Flora gives you that put-together confidence the moment you wear it, no overthinking required.

Effortless statement style

The modern floral design does the styling work for you, creating a refined look with zero effort. You get the beauty of a statement dress without feeling overdressed or uncomfortable.

Flattering feminine shape

Designed to gently define the waist while flowing smoothly over the body, this silhouette works with your natural shape. It creates balance and movement that feels soft, confident, and easy to wear.

All-day comfort you can feel

The soft, breathable fabric keeps you cool and comfortable even during long days or warm outings. You stay relaxed, never restricted, so you can enjoy the moment instead of adjusting your outfit.

Easy to dress up or down

Flora transitions seamlessly from daytime to evening with a simple change of shoes or layers. Heels, sandals, or a light jacket instantly shift the vibe without changing the dress.

Picture-perfect movement

The flowy fit moves beautifully as you walk, creating a graceful silhouette from every angle. Each step feels light, polished, and camera-ready.

Say yes to a dress that makes getting ready feel exciting again. The Flora Modern Floral Dress blends comfort, movement, and modern elegance so you can show up feeling confident wherever the day takes you.

Loved by Women Across the UK

<h2>Loved by Women Across the UK</h2>

I’m absolutely delighted with this sweater. The fabric feels incredibly soft and warm, and the quality is outstanding. It’s such an effortless piece to style for any occasion.

Emily

<h2>Loved by Women Across the UK</h2>

This sweater is simply beautiful. The material feels so soft and gentle to wear, and the overall look is effortlessly polished.

Grace

<h2>Loved by Women Across the UK</h2>

The coat is both elegant and incredibly warm. The fabric and finish look even more luxurious than I imagined.

Victoria W.

<h2>Loved by Women Across the UK</h2>

Such a great wardrobe essential. It’s cosy, flattering, and has that clean, polished look. Love it.

Mia

<h2>Loved by Women Across the UK</h2>

The perfect balance between effortless and elegant. It fits like a dream and looks even better in person.

J. Harper

<h2>Loved by Women Across the UK</h2>

The quality is honestly unreal. The fabric falls so beautifully and feels incredibly premium. I’ve already had so many compliments.

Jessica

<h2>Loved by Women Across the UK</h2>

I’m honestly impressed with how warm and comfortable this sweater is. The knit is substantial and feels beautifully soft to the touch.

Sophie

20 Year Anniversary Sale – Effortless Confidence, Celebrated Together

This year, Lucy London celebrates a milestone that began as a simple mother-and-daughter dream — 20 years of timeless womenswear, quiet confidence, and everyday elegance.

What started as a shared passion for beautifully wearable pieces has grown into a brand embraced by women who value comfort, quality, and effortless style. Women like you.

To honour this journey — and to thank you for every order, every message, and every season you’ve shared with us — we’re celebrating with our most special Anniversary Sale yet.

For a limited time, enjoy exclusive anniversary savings across a thoughtfully curated collection designed to bring warmth, refinement, and ease to your wardrobe.

Lucy London is more than a brand.

It’s a family story, a growing community, and a shared appreciation for timeless style — made possible because of you.

Celebrate 20 years with us.

This moment belongs to all of us.

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20 YEAR EXPERTISE

For over two decades, we’ve helped women feel elegant, confident and beautiful.

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