








Flora - Modern Floral Midi Dress
20 Year Anniversary Sale Ends Today At 11:59PM:
Due to high demand, stock is very limited. If you can still press the ‘Add to Cart’ button, your size is still available to order.
Getting dressed for special plans shouldn’t feel complicated!
Picture yourself slipping into a dress that instantly lifts your mood, flows with every step, and earns compliments without trying. The Flora gives you that put-together confidence the moment you wear it, no overthinking required.

Effortless statement style
The modern floral design does the styling work for you, creating a refined look with zero effort. You get the beauty of a statement dress without feeling overdressed or uncomfortable.
Flattering feminine shape
Designed to gently define the waist while flowing smoothly over the body, this silhouette works with your natural shape. It creates balance and movement that feels soft, confident, and easy to wear.

All-day comfort you can feel
The soft, breathable fabric keeps you cool and comfortable even during long days or warm outings. You stay relaxed, never restricted, so you can enjoy the moment instead of adjusting your outfit.
Easy to dress up or down
Flora transitions seamlessly from daytime to evening with a simple change of shoes or layers. Heels, sandals, or a light jacket instantly shift the vibe without changing the dress.
Picture-perfect movement
The flowy fit moves beautifully as you walk, creating a graceful silhouette from every angle. Each step feels light, polished, and camera-ready.

Say yes to a dress that makes getting ready feel exciting again. The Flora Modern Floral Dress blends comfort, movement, and modern elegance so you can show up feeling confident wherever the day takes you.

Loved by Women Across the UK

20 Year Anniversary Sale – Effortless Confidence, Celebrated Together
This year, Lucy London celebrates a milestone that began as a simple mother-and-daughter dream — 20 years of timeless womenswear, quiet confidence, and everyday elegance.
What started as a shared passion for beautifully wearable pieces has grown into a brand embraced by women who value comfort, quality, and effortless style. Women like you.
To honour this journey — and to thank you for every order, every message, and every season you’ve shared with us — we’re celebrating with our most special Anniversary Sale yet.
For a limited time, enjoy exclusive anniversary savings across a thoughtfully curated collection designed to bring warmth, refinement, and ease to your wardrobe.
Lucy London is more than a brand.
It’s a family story, a growing community, and a shared appreciation for timeless style — made possible because of you.
Celebrate 20 years with us.
This moment belongs to all of us.
FAQ
Do you offer free shipping?
Yes, we provide free Premium shipping on our full collection. Shipping will be done with Royal Mail.
What is your refund policy?
We’re sorry to hear that you want to return your items. For more information on our return and exchange policies, please see our ''Return Policy'' page.
Please send an e-mail to info@lucy-london.com so we can assist you further.
How can I track my order?
Once your order is dispatched you’ll receive a tracking link via email or SMS. You can monitor every scan and every step until delivery.
How can I get in touch with you?
Email customer service: info@lucy-london.com
Send us a message and we will respond as soon as possible.
Please note that we do not offer customer service via Instagram and Facebook. Please send us an email. Multiple emails may cause processing delays.
Thank you!
Office hours:
Monday - Friday 09:00 - 17:00
Saturday - Sunday 10:00 - 17:00




