Buy 2, Get 10% Extra Off Buy 3, Get 15% Extra Off Buy 4+, Get 20% Extra Off

20 Year Anniversary Sale Ends Today

Thank you for being part of the Lucy London journey.

For nearly two decades, our mother-and-daughter brand has been dedicated to creating timeless womenswear designed for confidence, comfort, and effortless elegance.

To celebrate 20 years of style, quality, and family, we’re marking this special milestone with our biggest savings of the year:

Anniversary Extra Savings

  • 10% EXTRA OFF when you buy 2 items
  • 15% EXTRA OFF when you buy 3 items
  • 20% EXTRA OFF when you buy 4+ items

A thank you from us to you — for supporting our family brand and growing with us over the years.

With love,

Lucy London

359 products

Save 67%
Desiree™ Premium Knitted CardiganDesiree™ Premium Knitted Cardigan
Desiree™ Premium Knitted Cardigan Sale price£40.00 Regular price£121.00
+2
Save 68%
Diane | Easy Elegance Striped Blouse - Soft. Flattering. Effortless.Diane | Easy Elegance Striped Blouse - Soft. Flattering. Effortless.
Save 60%
Dina | Elegant Winter DressDina | Elegant Winter Dress
Dina | Elegant Winter Dress Sale price£49.00 Regular price£123.00
Save 66%
Djala™ | Flattering DressDjala™ | Flattering Dress
Djala™ | Flattering Dress Sale price£49.00 Regular price£143.00
+4
Save 78%
Eda | Comfortable TopEda | Comfortable Top
Eda | Comfortable Top Sale price£54.00 Regular price£241.00
Save 70%
Eden | Blush Button-Up Henley Tunic
Eden | Blush Button-Up Henley Tunic Sale price£40.00 Regular price£134.00
Save 36%
Eden | Breeze Blouse – Light, Free, and Beautifully YouEden | Breeze Blouse – Light, Free, and Beautifully You
Eden | Breeze Blouse – Light, Free, and Beautifully You Sale price£63.00 Regular price£98.00
+1
Save 68%
Edna | Artistic Blouse - Effortless, Unapologetically YouEdna | Artistic Blouse - Effortless, Unapologetically You
Edna | Artistic Blouse - Effortless, Unapologetically You Sale price£40.00 Regular price£125.00
Save 64%
Edurena – Vintage Suede and Plaid Maxi DressEdurena – Vintage Suede and Plaid Maxi Dress
Edurena – Vintage Suede and Plaid Maxi Dress Sale price£45.00 Regular price£125.00
Save 67%
Elama – Off-Shoulder Denim TopElama – Off-Shoulder Denim Top
Elama – Off-Shoulder Denim Top Sale price£40.00 Regular price£121.00
+2
Save 71%
Elandra| FlatterFit Blouse – Confidence, Comfort & CoverageElandra| FlatterFit Blouse – Confidence, Comfort & Coverage
Save 64%
Elara | Floral Maxi DressElara | Floral Maxi Dress
Elara | Floral Maxi Dress Sale price£45.00 Regular price£125.00
Save 68%
ELARA | PEARL-BUTTON CARDIGANELARA | PEARL-BUTTON CARDIGAN
ELARA | PEARL-BUTTON CARDIGAN Sale price£40.00 Regular price£125.00
+2
Save 68%
Elara | Turtleneck with Contrasting StripesElara | Turtleneck with Contrasting Stripes
Elara | Turtleneck with Contrasting Stripes Sale price£40.00 Regular price£125.00
Save 80%
Eleanor | Effortless Sweater
Eleanor | Effortless Sweater Sale price£58.00 Regular price£290.00
Save 66%
Elena | Flowing Maxi DressElena | Flowing Maxi Dress
Elena | Flowing Maxi Dress Sale price£45.00 Regular price£134.00
+6
Save 68%
Eliza | Cozy Vintage Turtleneck
Eliza | Cozy Vintage Turtleneck Sale price£36.00 Regular price£112.00
Save 80%
Eliza | Vintage Lovely Floral Art Print
Eliza | Vintage Lovely Floral Art Print Sale price£67.00 Regular price£334.00
Save 70%
Ella | Elegant Long Sleeve DressElla | Elegant Long Sleeve Dress
Ella | Elegant Long Sleeve Dress Sale price£40.00 Regular price£134.00
Save 60%
Ella™ Pastel Floral Midi Dress
Ella™ Pastel Floral Midi Dress Sale price£40.00 Regular price£101.00
Save 68%
ELLIE | Flat Buckle LoafersELLIE | Flat Buckle Loafers
ELLIE | Flat Buckle Loafers Sale price£40.00 Regular price£125.00
+1
Save 66%
Elodie | Sweater with Pink Bow Detail
Elodie | Sweater with Pink Bow Detail Sale price£45.00 Regular price£134.00
Save 44%
Elora | Breezy Comfort Blouse – Made for Real Days & Real WomenElora | Breezy Comfort Blouse – Made for Real Days & Real Women
Save 70%
Elora | Textured Pink SweaterElora | Textured Pink Sweater
Elora | Textured Pink Sweater Sale price£40.00 Regular price£134.00

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20 YEAR EXPERTISE

For over two decades, we’ve helped women feel elegant, confident and beautiful.

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